David Gluckman is returning to Regent’s for his third talk with us on Thursday, 19 March at 6pm in the Tuke Common Room.

David has created Baileys, Ciroc, Tanqueray no 10, Coole Swan, Purdeys, Distilled Guinness, Aqua Libra and a host of other drinks brands.

He will be talking about these brands, and sharing ideas from his new book which casts a critical eye over creative thinking.

David says: 'It will be an excellent opportunity to kick off my new theme, which is ‘Inside-the-box thinking’. Having looked back over all the work I’ve ever done, my conclusion is that the best ideas came not from ‘blue sky, paradigm-fracturing outside-the-box thinking’ but from a simple, logical approach to problem-solving. There is too much over-analytical hype in the field in which I work.'

The event is free but places are limited. Register here. 

There will be food and drink and, of course, Baileys. 

This event is kindly sponsored by the MSc Marketing Psychology